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- THE WEEK, Page 20BUSINESSDoing God's Work?
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- Televangelist Robertson bids for a beleaguered news agency
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- TV preachers normally have their hands full trying to save
- human souls. So when televangelist Pat Robertson stepped forward
- last week to attempt to save the venerable soul of United Press
- International from bankruptcy, he prompted a flurry of
- questions. Just what does Robertson, founder of the Christian
- Broadcasting Network and a onetime presidential hopeful, see in
- the tottering wire service, which may soon be his for a paltry
- $6 million? Perhaps a good business deal. Or a chance to
- proselytize. Shortly after making his surprise bid, the savvy
- televangelist promised that he would not convert U.P.I. to a
- Christian news agency. But in a cbn appearance, Robertson said
- the purchase might be "a little opportunity" for God to touch
- American life.
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- Robertson started his empire in 1959 with WYAH, a
- ramshackle station in Portsmouth, Va., whose call letters stand
- for Yahweh (God in Hebrew). Since then, he has masterfully mixed
- the 700 Club, a religious talk show, with the Family Channel,
- a 24-hour oasis of clean entertainment, to build a lucrative
- media operation, which U.P.I.'s newsgathering would neatly
- complement. Robertson has one month to review the agency's
- books, after which he can adjust his offer or drop it
- completely.
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